Heddon 1970 Fishing Lure Pocket Catalog
1970 Heddon Fishing Lure Pocket Catalog
The 1970 Heddon fishing lure Pocket Catalog provides collectors with a detailed look at the lures and fishing tackle offered by the James Heddon's Sons, a Division of Victor Comptometer Corp out of Dowagiac, Michigan. Heddon was one of the most influential fishing lure manufacturers of the twentieth century. By 1970, Heddon had undergone ownership change but was still a giant in the fishing lure industry and continued to produce lures popular with anglers and collectors today. Vintage fishing lure catalogs like this are important reference materials for identifying lure models, studying finishes and packaging, and researching the history of classic fishing tackle.
This catalog is part of the My Bait Shop Master Catalog Archive Project (MCAP), a growing digital archive of vintage fishing tackle catalogs and historical reference materials for collectors and researchers.
Catalog Details
Manufacturer: James Heddon's Sons (Daisy/Heddon Division of Victor Comptometer Corp.)
Location: Dowagiac, Michigan
Year: 1970
Type: Vintage fishing lure catalog
Format: 3 1/2" x 5 1/2"
Version: Consumer Pocket Size
Pages: 16 including covers
Collection: My Bait Shop Master Catalog Archive Project (MCAP)
Complete scanned catalog part of the My Bait Shop - Master Catalog Archive Project (MCAP). For research purposes only.
On This Page
Collector Tip
Pocket catalogs are great and can sometimes be tougher to find than the full size ones. Don't discount them. Great to collect and display. They can also be different from the box insert catalogs.
Popular Lures Featured in the 1970 Heddon Pocket Catalog
- Heddon Chuggers — Browse examples for sale
- Heddon Lucky 13 — Browse examples for sale
- Heddon River Runts — Browse examples for sale
- Heddon Sonar — Browse examples for sale
- Heddon Sonic — Browse examples for sale
- Heddon Torpedo — Browse examples for sale
- Heddon Tadpolly — Browse examples for sale
- Heddon Tiger — Browse examples for sale
- Heddon Zara Spooks — Browse examples for sale
Related Heddon Resources
- Browse Vintage Heddon Lures for Sale
- Heddon Color Charts
- Vintage Fishing Lure History
- Fishing History Articles
Historical Notes from the 1970 Heddon Pocket Catalog
This is a great little catalog. Different from their large one and bigger than ones that get added into lure boxes. What is really interesting is collectors think of Heddon as a big lure company, which of course it was and is. However, this 16 page catalog only devotes two pages, at the very end, to fishing lures. The rest of the catalog is rods, reels and other items. Heddon really was/is a giant in the industry.
Below is the complete scanned 1970 Heddon fishing lure Pocket Catalog. Each page is shown in order so collectors and researchers can study the lure models, finishes, and tackle descriptions used by the Heddon company during this period.
Catalog Cover
Cover of the 1970 Heddon Pocket Fishing Lure Catalog.
Catalog Pages
Page 2
Page 3
Page 4
Page 5
Page 6
Page 7
Page 8
Page 9
Page 10
Page 11
Page 12
Page 13
Page 14
Page 15
Back Cover
Explore More Vintage Heddon Resources
If you collect vintage Heddon lures, you may also enjoy exploring Heddon color charts, lure history pages, and currently available Heddon lures in the My Bait Shop store.
Catalog scans are presented for historical and research purposes as part of the My Bait Shop – Master Catalog Archive Project (MCAP). All trademarks, brand names, and related materials remain the property of their respective owners. If you are a rights holder and would like material reviewed or removed, please contact us.