Heddon 1971 Catalog
1971 Heddon Fishing Lure Catalog
The 1971 Heddon fishing lure catalog provides collectors with a detailed look at the lures and fishing tackle offered by the James Heddon's Sons, a Division of Victor Comptometer Corp out of Dowagiac, Michigan. Heddon was one of the most influential fishing lure manufacturers of the twentieth century. By 1971, Heddon had undergone ownership change but was still a giant in the fishing lure industry and continued to produce lures popular with anglers and collectors today. Vintage fishing lure catalogs like this are important reference materials for identifying lure models, studying finishes and packaging, and researching the history of classic fishing tackle.
This catalog is part of the My Bait Shop Master Catalog Archive Project (MCAP), a growing digital archive of vintage fishing tackle catalogs and historical reference materials for collectors and researchers.
Catalog Details
Manufacturer: James Heddon's Sons (Daisy/Heddon Division of Victor Comptometer Corp.)
Location: Dowagiac, Michigan
Year: 1971
Type: Vintage fishing lure catalog
Format: 8 1/2" x 11"
Version: Consumer
Pages: 52 including covers
Collection: My Bait Shop Master Catalog Archive Project (MCAP)
Complete scanned catalog part of the My Bait Shop - Master Catalog Archive Project (MCAP). For research purposes only.
On This Page
Collector Tip
Be sure to spend some time actually reading some of these old catalogs. There is a wealth of information in them. From a collector standpoint and also from a fishermen's. Some of those fishing tips are just as relevant today as they were when they were written.
Popular Lures Featured in the 1971 Heddon Catalog
- Heddon Basser — Browse examples for sale
- Heddon Chuggers — Browse examples for sale
- Heddon Crazy Crawlers — Browse examples for sale
- Heddon Lucky 13 — Browse examples for sale
- Heddon Mouse — Browse examples for sale
- Heddon River Runts — Browse examples for sale
- Heddon Punkinseeds — Browse examples for sale
- Heddon Sonar — Browse examples for sale
- Heddon Sonic — Browse examples for sale
- Heddon Torpedo — Browse examples for sale
- Heddon Tadpolly — Browse examples for sale
- Heddon Vamp — Browse examples for sale
- Heddon Zara Spooks — Browse examples for sale
Related Heddon Resources
- Browse Vintage Heddon Lures for Sale
- Heddon Color Charts
- Vintage Fishing Lure History
- Fishing History Articles
Historical Notes from the 1971 Heddon Catalog
Page 5 of this catalog talks about what's new. It mentions that "Heddon goes Chrome!" Taking a lot of their famous lures in the new Chrome finish. Tadpolly, Lucky 13, Zara, Chugger, Sonic and more. The rest of the updates are around their reels and rods which there is a huge assortment of in this catalog. I think most fishermen today would be amazed at just how many rods and reels were produced by Heddon not that long ago.
Below is the complete scanned 1971 Heddon fishing lure catalog. Each page is shown in order so collectors and researchers can study the lure models, finishes, and tackle descriptions used by the Heddon company during this period.
Catalog Cover
Cover of the 1971 Heddon Fishing Lure Catalog.
Catalog Pages
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Page 50
Color Chart
Page 51
Back Cover
Explore More Vintage Heddon Resources
If you collect vintage Heddon lures, you may also enjoy exploring Heddon color charts, lure history pages, and currently available Heddon lures in the My Bait Shop store.
Catalog scans are presented for historical and research purposes as part of the My Bait Shop – Master Catalog Archive Project (MCAP). All trademarks, brand names, and related materials remain the property of their respective owners. If you are a rights holder and would like material reviewed or removed, please contact us.