Heddon 1965 Catalog
1965 Heddon Fishing Lure Catalog
The 1965 Heddon fishing lure catalog provides collectors with a detailed look at the lures and fishing tackle offered by the James Heddon's Sons, a Division of Victor Comptometer Corp out of Dowagiac, Michigan. Heddon was one of the most influential fishing lure manufacturers of the twentieth century. By 1965, Heddon had undergone ownership change but was still a giant in the fishing lure industry and continued to produce lures popular with anglers and collectors today. Vintage fishing lure catalogs like this are important reference materials for identifying lure models, studying finishes and packaging, and researching the history of classic fishing tackle.
This catalog is part of the My Bait Shop Master Catalog Archive Project (MCAP), a growing digital archive of vintage fishing tackle catalogs and historical reference materials for collectors and researchers.
Catalog Details
Manufacturer: James Heddon's Sons (Daisy/Heddon Division of Victor Comptometer Corp.)
Location: Dowagiac, Michigan
Year: 1965
Type: Vintage fishing lure catalog
Format: 8 1/2" x 11"
Version: Consumer
Pages: 64 including covers
Collection: My Bait Shop Master Catalog Archive Project (MCAP)
Complete scanned catalog part of the My Bait Shop - Master Catalog Archive Project (MCAP). For research purposes only.
On This Page
Collector Tip
Don't overlook the rarity of some of the metal lures. They aren't as sexy as the wooden and plastic baits but some of them are pretty rare. Arm yourself with the knowledge of the catalogs and you will know what colors and patterns to look for.
Popular Lures Featured in the 1965 Heddon Catalog
- Heddon Basser — Browse examples for sale
- Heddon Chuggers — Browse examples for sale
- Heddon Crazy Crawlers — Browse examples for sale
- Heddon Lucky 13 — Browse examples for sale
- Heddon Mouse — Browse examples for sale
- Heddon River Runts — Browse examples for sale
- Heddon Punkinseeds — Browse examples for sale
- Heddon Sonar — Browse examples for sale
- Heddon Sonic — Browse examples for sale
- Heddon Torpedo — Browse examples for sale
- Heddon Tadpolly — Browse examples for sale
- Heddon Vamp — Browse examples for sale
- Heddon Zara Spooks — Browse examples for sale
Related Heddon Resources
- Browse Vintage Heddon Lures for Sale
- Heddon Color Charts
- Vintage Fishing Lure History
- Fishing History Articles
Historical Notes from the 1965 Heddon Catalog
One really cool piece that caught my eye on this catalog is on the right side of page 2. There is an image of the a Heddon River Runt on a plaque. It is the award for Fishing's Deadly Dozen awarded by Popular Mechanic's Magazine. What is interesting is that we also know that Lazy Ike also got one of these and you can see it mentioned on our Lazy Ike page and here is a quick image of it. It would be amazing to somehow find all of these today, if they even still exist and put the collection together. A cool award for Heddon for sure at the time. If anyone knows what happened to the award itself, please reach out to me.
Page 47 talks about lures with the "New Vibra Flash Finish".
Below is the complete scanned 1965 Heddon fishing lure Catalog. Each page is shown in order so collectors and researchers can study the lure models, finishes, and tackle descriptions used by the Heddon company during this period.
Catalog Cover
Cover of the 1965 Heddon Fishing Lure Catalog.
Catalog Pages
Page 2
Page 3
Page 4
Page 5
Page 6
Page 7
Page 8
Page 9
Page 10
Page 11
Page 12
Page 13
Page 14
Page 15
Page 16
Page 17
Page 18
Page 19
Page 20
Page 21
Page 22
Page 23
Page 24
Page 25
Page 26
Page 27
Page 28
Page 29
Page 30
Page 31
Page 32
Page 33
Page 34
Page 35
Page 36
Page 37
Page 38
Page 39
Page 40
Page 41
Page 42
Page 43
Page 44
Page 45
Page 46
Page 47
Page 48
Page 49 — Heddon Color Chart
Page 50
Page 51
Page 52
Page 53
Page 54
Page 55
Page 56
Page 57
Page 58
Page 59
Page 60
Page 61
Page 62
Page 63
Back Cover
Explore More Vintage Heddon Resources
If you collect vintage Heddon lures, you may also enjoy exploring Heddon color charts, lure history pages, and currently available Heddon lures in the My Bait Shop store.
Catalog scans are presented for historical and research purposes as part of the My Bait Shop – Master Catalog Archive Project (MCAP). All trademarks, brand names, and related materials remain the property of their respective owners. If you are a rights holder and would like material reviewed or removed, please contact us.