Heddon 1964 Catalog-Trade Version
1964 Heddon Fishing Lure Catalog-Trade Version
The 1964 Heddon fishing lure Trade Catalog provides collectors with a detailed look at the lures and fishing tackle offered by the James Heddon's Sons, out of Dowagiac, Michigan. Heddon was one of the most influential fishing lure manufacturers of the twentieth century. By 1964, Heddon had undergone ownership change but was still a giant in the fishing lure industry and continued to produce lures, rods and reels popular with anglers and collectors today. Marketed as "World's Largest Producer of Artificial Baits and Custom Built Rods". Vintage fishing lure catalogs like this are important reference materials for identifying lure models, studying finishes and packaging, and researching the history of classic fishing tackle.
This catalog is part of the My Bait Shop Master Catalog Archive Project (MCAP), a growing digital archive of vintage fishing tackle catalogs and historical reference materials for collectors and researchers.
Catalog Details
Manufacturer: James Heddon's Sons (Subsidiary of Daisy Manufacturing, Rogers, Arkansas)
Location: Dowagiac, Michigan
Year: 1964 (code: 50M-7-63)
Type: Vintage fishing lure catalog
Format: 8 1/2" x 11"
Version: Trade (Dealer/Jobber)
Pages: 64 including covers
Collection: My Bait Shop Master Catalog Archive Project (MCAP)
Complete scanned catalog part of the My Bait Shop - Master Catalog Archive Project (MCAP). For research purposes only.
On This Page
Collector Tip
Remember to look for catalog codes. Easy to miss but they can be very important. Those small little numbers usually on the very bottom of the back cover.
Popular Lures Featured in the 1964 Heddon Trade Catalog
- Heddon Basser — Browse examples for sale
- Heddon Chuggers — Browse examples for sale
- Heddon Crazy Crawlers — Browse examples for sale
- Heddon Lucky 13 — Browse examples for sale
- Heddon Mouse — Browse examples for sale
- Heddon River Runts — Browse examples for sale
- Heddon Punkinseeds — Browse examples for sale
- Heddon Sonar — Browse examples for sale
- Heddon Sonic — Browse examples for sale
- Heddon Torpedo — Browse examples for sale
- Heddon Tadpolly — Browse examples for sale
- Heddon Vamp — Browse examples for sale
- Heddon Zara Spooks — Browse examples for sale
Related Heddon Resources
- Browse Vintage Heddon Lures for Sale
- Heddon Color Charts
- Vintage Fishing Lure History
- Fishing History Articles
Historical Notes from the 1964 Heddon Trade Catalog
There are a lot of really cool items in this 1964 Heddon trade catalog. Some appear in others as well but I am going to point them out here. First up on page 2 in the Prices section... notice where it says "Prices slightly higher west of the Rockies and in Canada." This is something you certainly don't see anymore and a sign of the times then.
On Page 3 it lists the New Products for 1964. I will let you read the Rods and Reels and focus on the Lures. They are the Twin Pal, Toni, Squirrel Tail Hep, Cobra, Sonic with Vibra Flash Colors and Packaging (which I will cover shortly).
Pages 15-16 shows the Heddon Packaging systems of the day and there are some really nice and now tough to find options. The first option mentioned on page 15 is almost impossible to find intact anymore and even a single bait in that style is a difficult find.
Heddon does a really nice job throughout the mid-1960's of pairing their lures with the rods in those sections. Showing exactly what a fisherman should be combining.
Page 47 covers the aforementioned New Cobra and Vibra Flash Sonic colors.
Page 61 has a note to dealers on special colors. They can send for a list of special available colors. If anyone has one or more of these lists, let me know. I would love to obtain some of these and share them here. Please reach out!
Below is the complete scanned 1964 Heddon fishing lure Trade Catalog. Each page is shown in order so collectors and researchers can study the lure models, finishes, and tackle descriptions used by the Heddon company during this period.
Catalog Cover
Cover of the 1964 Heddon Trade Fishing Lure Catalog.
Catalog Pages
Page 2
Page 3
Page 4
Page 5
Page 6
Page 7
Page 8
Page 9
Page 10
Page 11
Page 12
Page 13
Page 14
Page 15
Page 16
Page 17
Page 18
Page 19
Page 20
Page 21
Page 22
Page 23
Page 24
Page 25
Page 26
Page 27
Page 28
Page 29
Page 30
Page 31
Page 32
Page 33
Page 34
Page 35
Page 36
Page 37
Page 38
Page 39
Page 40
Page 41
Page 42
Page 43
Page 44
Page 45
Page 46
Page 47
Page 48
Page 49 - Color Chart
Page 50
Page 51
Page 52
Page 53
Page 54
Page 55
Page 56
Page 57
Page 58
Page 59
Page 60
Page 61
Page 62
Page 63
Back Cover
Explore More Vintage Heddon Resources
If you collect vintage Heddon lures, you may also enjoy exploring Heddon color charts, lure history pages, and currently available Heddon lures in the My Bait Shop store.
Catalog scans are presented for historical and research purposes as part of the My Bait Shop – Master Catalog Archive Project (MCAP). All trademarks, brand names, and related materials remain the property of their respective owners. If you are a rights holder and would like material reviewed or removed, please contact us.