Heddon 1963 Catalog-Trade Version
1963 Heddon Fishing Lure Catalog-Trade Version
The 1963 Heddon fishing lure Trade Catalog provides collectors with a detailed look at the lures and fishing tackle offered by the James Heddon's Sons, out of Dowagiac, Michigan. Heddon was one of the most influential fishing lure manufacturers of the twentieth century. By 1963, Heddon had undergone ownership change but was still a giant in the fishing lure industry and continued to produce lures, rods and reels popular with anglers and collectors today. Marketed as "World's Largest Producer of Artificial Baits and Custom Built Rods". Vintage fishing lure catalogs like this are important reference materials for identifying lure models, studying finishes and packaging, and researching the history of classic fishing tackle.
This catalog is part of the My Bait Shop Master Catalog Archive Project (MCAP), a growing digital archive of vintage fishing tackle catalogs and historical reference materials for collectors and researchers.
Catalog Details
Manufacturer: James Heddon's Sons (Subsidiary of Daisy Manufacturing, Rogers, Arkansas)
Location: Dowagiac, Michigan
Year: 1963
Type: Vintage fishing lure catalog
Format: 8 1/2" x 11"
Version: Trade (Dealer/Jobber)
Pages: 52 including covers
Collection: My Bait Shop Master Catalog Archive Project (MCAP)
Complete scanned catalog part of the My Bait Shop - Master Catalog Archive Project (MCAP). For research purposes only.
On This Page
Collector Tip
Build a good network of reliable friends and contacts to buy/sell/trade with. These people will become your lifeblood of your collection over time.
Popular Lures Featured in the 1963 Heddon Trade Catalog
- Heddon Basser — Browse examples for sale
- Heddon Chuggers — Browse examples for sale
- Heddon Crazy Crawlers — Browse examples for sale
- Heddon Lucky 13 — Browse examples for sale
- Heddon Mouse — Browse examples for sale
- Heddon River Runts — Browse examples for sale
- Heddon Punkinseeds — Browse examples for sale
- Heddon Sonar — Browse examples for sale
- Heddon Sonic — Browse examples for sale
- Heddon Torpedo — Browse examples for sale
- Heddon Tadpolly — Browse examples for sale
- Heddon Vamp — Browse examples for sale
- Heddon Zara Spooks — Browse examples for sale
Related Heddon Resources
- Browse Vintage Heddon Lures for Sale
- Heddon Color Charts
- Vintage Fishing Lure History
- Fishing History Articles
Historical Notes from the 1963 Heddon Trade Catalog
This catalog is just packed with great items. On Page 3 it lists the New Products for 1963. I will let you read the Rods and Reels and focus on the Lures. The only lure announcement is just the Lure Packs and Rac Pacs. Important packaging announcements but no new lures for the year.
The lure section starting on page 35 is colorful and just awesome. Page 35 has a note to dealers on special colors. They can send for a list of special available colors. If anyone has one or more of these lists, let me know. I would love to obtain some of these and share them here. Please reach out!
Page 47-51 covers the packaging and prices for dealers. Tons of great information here.
Below is the complete scanned 1963 Heddon fishing lure Trade Catalog. Each page is shown in order so collectors and researchers can study the lure models, finishes, and tackle descriptions used by the Heddon company during this period.
Catalog Cover
Cover of the 1963 Heddon Trade Fishing Lure Catalog.
Catalog Pages
Page 2
Page 3
Page 4
Page 5
Page 6
Page 7
Page 8
Page 9
Page 10
Page 11
Page 12
Page 13
Page 14
Page 15
Page 16
Page 17
Page 18
Page 19
Page 20
Page 21
Page 22
Page 23
Page 24
Page 25
Page 26
Page 27
Page 28
Page 29
Page 30
Page 31
Page 32
Page 33
Page 34
Page 35
Page 36
Page 37
Page 38
Page 39
Page 40
Page 41
Page 42
Page 43
Page 44
Page 45
Page 46
Page 47
Page 48
Page 49
Page 50
Page 51
Back Cover / Color Chart
Page 52 - Color Chart
Explore More Vintage Heddon Resources
If you collect vintage Heddon lures, you may also enjoy exploring Heddon color charts, lure history pages, and currently available Heddon lures in the My Bait Shop store.
Catalog scans are presented for historical and research purposes as part of the My Bait Shop – Master Catalog Archive Project (MCAP). All trademarks, brand names, and related materials remain the property of their respective owners. If you are a rights holder and would like material reviewed or removed, please contact us.