Heddon 1963 Catalog
1963 Heddon Fishing Lure Catalog
The 1963 Heddon fishing lure Catalog / Heddon Finer Tackle provides collectors with a detailed look at the lures and fishing tackle offered by the James Heddon's Sons, out of Dowagiac, Michigan. Heddon was one of the most influential fishing lure manufacturers of the twentieth century. By 1963, Heddon had undergone an ownership change but was still a giant in the fishing lure industry and continued to produce lures, rods and reels popular with anglers and collectors today. Marketed as "World's Largest Producer of Artificial Baits and Custom Built Rods". Vintage fishing lure catalogs like this are important reference materials for identifying lure models, studying finishes and packaging, and researching the history of classic fishing tackle.
This catalog is part of the My Bait Shop Master Catalog Archive Project (MCAP), a growing digital archive of vintage fishing tackle catalogs and historical reference materials for collectors and researchers.
Catalog Details
Manufacturer: James Heddon's Sons (Subsidiary of Daisy Manufacturing)
Location: Dowagiac, Michigan
Year: 1963 (code: 250M-163)
Type: Vintage fishing lure catalog
Format: 8 1/2" x 11"
Version: Consumer
Pages: 57 including covers (56 + 1 bonus page insert)
Collection: My Bait Shop Master Catalog Archive Project (MCAP)
Complete scanned catalog part of the My Bait Shop - Master Catalog Archive Project (MCAP). For research purposes only.
On This Page
Collector Tip
Keep your collection out of direct sunlight. Seems obvious but sometimes it is not. Direct sunlight can destroy lures, catalogs and other items over time.
Popular Lures Featured in the 1963 Heddon Catalog
- Heddon Basser — Browse examples for sale
- Heddon Chuggers — Browse examples for sale
- Heddon Crazy Crawlers — Browse examples for sale
- Heddon Lucky 13 — Browse examples for sale
- Heddon Mouse — Browse examples for sale
- Heddon River Runts — Browse examples for sale
- Heddon Punkinseeds — Browse examples for sale
- Heddon Sonar — Browse examples for sale
- Heddon Sonic — Browse examples for sale
- Heddon Torpedo — Browse examples for sale
- Heddon Tadpolly — Browse examples for sale
- Heddon Vamp — Browse examples for sale
- Heddon Zara Spooks — Browse examples for sale
Related Heddon Resources
- Browse Vintage Heddon Lures for Sale
- Heddon Color Charts
- Vintage Fishing Lure History
- Fishing History Articles
Historical Notes from the 1963 Heddon Catalog
One thing that I really like about collecting vintage catalogs is that they are a time capsule of that moment in history. The cover of this one certainly speaks to that. The fisherman with a cigarette dragging in his mouth looking down at his reel and tacklebox. A classic photo. NOT something you would ever see today for any product but certainly a common scene at the time. I can picture my own father out in the boat or on shore just like this.
The front half of this catalog is just jam packed again with rods and reels showing how dominant Heddon was in this space during this time. Their rods and reels show up at many tackle shows and garage sales now and you can see why. The lures start on page 36 and are full of a classic lineup of Heddon spooks. From River Runts and Punkinseeds to Sonics and Tadpolly's. All of the classics are there.
Page 46 shows the Famous Heddon Pocket Kits, a collectors dream page today. Page 47 is a full page ad for the Toni Spinner in a bottle. One of the more famous Heddon ads of the time. Page 49 is the Color Chart. The last page of this scan is an added bonus that came with the catalog. It is for the Heddon Cobra, a newer addition. The full page insert is a great display ad for the Cobra.
Below is the complete scanned 1963 Heddon fishing lure catalog. Each page is shown in order so collectors and researchers can study the lure models, finishes, and tackle descriptions used by the Heddon company during this period.
Catalog Cover
Cover of the 1963 Heddon Fishing Lure Catalog.
Catalog Pages
Page 2
Page 3
Page 4
Page 5
Page 6
Page 7
Page 8
Page 9
Page 10
Page 11
Page 12
Page 13
Page 14
Page 15
Page 16
Page 17
Page 18
Page 19
Page 20
Page 21
Page 22
Page 23
Page 24
Page 25
Page 26
Page 27
Page 28
Page 29
Page 30
Page 31
Page 32
Page 33
Page 34
Page 35
Page 36
Page 37
Page 38
Page 39
Page 40
Page 41
Page 42
Page 43
Page 44
Page 45
Page 46
Page 47
Page 48
Page 49 - Color Chart
Page 50
Page 51
Page 52
Page 53
Page 54
Page 55
Back Cover
Page 56
Bonus Page
Page 57
Explore More Vintage Heddon Resources
If you collect vintage Heddon lures, you may also enjoy exploring Heddon color charts, lure history pages, and currently available Heddon lures in the My Bait Shop store.
Catalog scans are presented for historical and research purposes as part of the My Bait Shop – Master Catalog Archive Project (MCAP). All trademarks, brand names, and related materials remain the property of their respective owners. If you are a rights holder and would like material reviewed or removed, please contact us.