Millsite 99'R 1 Floater White Shore Color. About 3" long not including lip. Used with some wear but still good overall condition, see photos.
The Millsite Tackle Company was based out of Howell, Michigan and is most known for it's wonderful selection of Tenite (early plastic) baits. Their most famious lures include their River Runt type lures, 99'er, Wig Wag, Daily Double, and their Rattle Bugs. Collect or fish, these are great lures.