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Heddon 9110 XRS River Runt Box, Runt is XBW. Lure new in box. Not sure if factory mistake or someone carefully opened and switched. You can see double end sticker label so might be factory mistake. XRS is for Silver Shore Minnow and this is XBW Black Shore Minnow. Either way a great deal. I also think the lure might be a 9400.