Lazy Ike 1990 Catalog
1990 Lazy Ike Fishing Lure Catalog

The 1990 Lazy Ike fishing lure catalog provides collectors with a detailed look at the lures and fishing tackle offered by the Lazy Ike, now part of the Great American Fishing Supply Company. This catalog shows Lazy Ike, Creek Chub, Marathon Tackle and Grizzly lures made in Sioux City, Iowa.
Lures they made are popular with fishermen and collectors yet today. Vintage fishing lure catalogs like this are important reference materials for identifying lure models, studying finishes and packaging, and researching the history of classic fishing tackle.
This catalog is part of the My Bait Shop Master Catalog Archive Project (MCAP), a growing digital archive of vintage fishing tackle catalogs and historical reference materials for collectors and researchers.
Catalog Details
Manufacturer: Lazy Ike (Great American Fishing Supply Company)
Location: Sioux City, Iowa
Year: 1990
Type: Vintage fishing lure catalog
Format: 8 1/2" x 11"
Version: Consumer
Pages: 56 including covers (48 total including covers plus 8 bonus pages)
Collection: My Bait Shop Master Catalog Archive Project (MCAP)
Complete scanned catalog part of the My Bait Shop - Master Catalog Archive Project (MCAP). For research purposes only.
On This Page
Collector Tip
If you use plastic tubing on lure hooks be sure to not let them stay in prolonged contact with painted body of the lure. Depending on the material it can erode the paint and damage the lure.
Popular Lures Featured in the 1990 Lazy Ike Catalog
- Chug Ike — Browse examples for sale
- Lazy Ike — Browse examples for sale
- Natural Ike — Browse examples for sale
- Shark Ike — Browse examples for sale
Related Lazy Ike Resources
Historical Notes from the 1990 Lazy Ike Catalog
This was the second catalog for Lazy Ike under the Great American Fishing Supply Company. Very similar to the 1989 catalog. They ran it back with another monster catalog filled with all of the classic lures and some new ones. Lots of Frankenstein lures still, adding spare components to a classic lure and making a new lure. Examples still included the Lazy Ike Spin Tail, Popper Ike, Sputter Ike, Musky Champ and more. You can see more on this in my 1989 Lazy Ike catalog Historical Notes.
The color chart on page 8 is another one that Ike collectors want to zero in on. Lots of tough to find colors shown here.
Creek Chub again has some amazing baits here in a last hurrah for the Creek Chub collectors. Creek Chub wooden lures in this catalog including the Wiggle Fish are very collectible and tougher to find.
Overall this is a great catalog and one this is pretty tough to find.
Bonus content includes a dealer price list for 1990 and an order page. Great information for collectors.
Below is the complete scanned 1990 Lazy Ike fishing lure catalog. Each page is shown in order so collectors and researchers can study the lure models, finishes, and tackle descriptions used by the Lazy Ike during this period.
NOTE: Bonus content did not have printed page numbers.
Catalog Cover

Cover of the 1990 Lazy Ike Fishing Lure Catalog.
Catalog Pages
Page 2
Page 3
Page 4
Page 5
Page 6
Page 7
Page 8 - Color Chart
Page 9
Page 10
Page 11
Page 12
Page 13
Page 14
Page 15
Page 16
Page 17
Page 18
Page 19
Page 20
Page 21
Page 22
Page 23
Page 24
Page 25
Page 26
Page 27
Page 28
Page 29
Page 30
Page 31
Page 32
Page 33
Page 34
Page 35
Page 36
Page 37
Page 38
Page 39
Page 40
Page 41
Page 42
Page 43
Page 44
Page 45
Page 46
Page 47
Back Cover
Page 48
Bonus Pages
Page 49
Page 50
Page 51
Page 52
Page 53
Page 54
Page 55
Page 56
Explore More Vintage Lazy Ike Resources
If you collect vintage Lazy Ike lures, you might enjoy our lure history pages, and currently available Lazy Ike lures in the My Bait Shop store.
Catalog scans are presented for historical and research purposes as part of the My Bait Shop – Master Catalog Archive Project (MCAP). All trademarks, brand names, and related materials remain the property of their respective owners. If you are a rights holder and would like material reviewed or removed, please contact us.