Lazy Ike 1989 Catalog
1989 Lazy Ike Fishing Lure Catalog
The 1989 Lazy Ike fishing lure catalog provides collectors with a detailed look at the lures and fishing tackle offered by the Lazy Ike, now part of the Great American Fishing Supply Company and no long a Division of Dura-Pak Corporation. This catalog shows Lazy Ike, Creek Chub, Marathon Tackle and Grizzly lures made in Sioux City, Iowa.
Lures they made are popular with fishermen and collectors yet today. Vintage fishing lure catalogs like this are important reference materials for identifying lure models, studying finishes and packaging, and researching the history of classic fishing tackle.
This catalog is part of the My Bait Shop Master Catalog Archive Project (MCAP), a growing digital archive of vintage fishing tackle catalogs and historical reference materials for collectors and researchers.
Catalog Details
Manufacturer: Lazy Ike (Great American Fishing Supply Company)
Location: Sioux City, Iowa
Year: 1989
Type: Vintage fishing lure catalog
Format: 8 1/2" x 11"
Version: Consumer
Pages: 58 including covers (48 total including covers plus 10 bonus pages)
Collection: My Bait Shop Master Catalog Archive Project (MCAP)
Complete scanned catalog part of the My Bait Shop - Master Catalog Archive Project (MCAP). For research purposes only.
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Collector Tip
Some people think it's crazy to share information. Then they wonder why the club is shrinking. Information is the key to new members and youth. How many kids today are walking around reading books? Those are phones in their faces. Put the information online. Make it available. My Bait Shop will always be about sharing information as much as we can. Half of our time and website is devoted to it.
Popular Lures Featured in the 1989 Lazy Ike Catalog
- Chug Ike — Browse examples for sale
- Lazy Ike — Browse examples for sale
- Natural Ike — Browse examples for sale
- Shark Ike — Browse examples for sale
Related Lazy Ike Resources
Historical Notes from the 1989 Lazy Ike Catalog
Ah...1989. A great year for hair bands. Not so great for the fishing lure industry though. It spelled the end of Dura-Pak as they turned over their assets to the Great American Fishing Supply Company. Great American hit the ground running with a monster catalog filled with all of the classic lures and some new ones. Lots of Frankenstein lures adding spare components to a classic lure and making a new lure. Want to see a few examples:
-Page 7, the Lazy Ike Spin Tail. Basically the classic Lazy Ike with a spinner blade on the back.
-Page 9 has a few of these. The Chug Ike gets a skirt and is now the Popper Ike or a propeller on the back and it's a Sputter Ike. Take the Sail Shark... Add a spinner blade on the back and it's now a Shimmy Tail Shark or add a tail and get a Jointed Sail Shark or a tail and a spinner attachment and it's a Bassin' Assassin.
-Page 11 has one of the most misidentified lures out there. The Musky Champ. It's essentially a Musky Ike with a bucktail on it. However, it is not a Lazy Ike bait. It is a Marathon bait. Seriously. Same company though, same time period. Just a marketing spin. Times were tough in 1989, (although I had a blast).
I also would be remiss if I didn't mention the return of the Creek Chub wooden lures in this catalog including the Wiggle Fish. These are all wildly collectible now and tough to find. Overall this is a great catalog and if you really spend some time going through the entire thing I bet you will find some baits you never knew were made by this company. Lots and lots of misidentified baits here. They also put out a lot of cross packaged lures as well.
Bonus content is interesting on this one. I have multiple copies of this catalog and each had slighly different bonus materials so I put them all together where different to give you what we have. Some good stuff. A dealer price list for 1989, an order page, an insert on the Creek Chub wooden series, and a torn out catalog page featuring the Wiggle Fish. Great information for collectors.
Below is the complete scanned 1989 Lazy Ike fishing lure catalog. Each page is shown in order so collectors and researchers can study the lure models, finishes, and tackle descriptions used by the Lazy Ike during this period.
NOTE: Bonus content did not have printed page numbers.
Catalog Cover
Cover of the 1989 Lazy Ike Fishing Lure Catalog.
Catalog Pages
Page 2
Page 3
Page 4
Page 5 - Color Chart
Page 6
Page 7
Page 8
Page 9
Page 10
Page 11
Page 12
Page 13
Page 14
Page 15
Page 16
Page 17
Page 18
Page 19
Page 20
Page 21
Page 22
Page 23
Page 24
Page 25
Page 26
Page 27
Page 28
Page 29
Page 30
Page 31
Page 32
Page 33
Page 34
Page 35
Page 36
Page 37
Page 38
Page 39
Page 40
Page 41
Page 42
Page 43
Page 44
Page 45
Page 46
Page 47
Back Cover
Page 48
Bonus Pages
Page 49
Page 50
Page 51
Page 52
Page 53
Page 54
Page 55
Page 56
Page 57
Page 58
Explore More Vintage Lazy Ike Resources
If you collect vintage Lazy Ike lures, you might enjoy our lure history pages, and currently available Lazy Ike lures in the My Bait Shop store.
Catalog scans are presented for historical and research purposes as part of the My Bait Shop – Master Catalog Archive Project (MCAP). All trademarks, brand names, and related materials remain the property of their respective owners. If you are a rights holder and would like material reviewed or removed, please contact us.