Heddon 1978 Catalog

1978 Heddon Fishing Lure Catalog

1978 Heddon fishing lure catalog cover preview
MCAP Home Heddon Catalog Archive 1978 Heddon Fishing Lure Catalog

The 1978 Heddon fishing lure catalog provides collectors with a detailed look at the lures and fishing tackle offered by the James Heddon's Sons, a Division of Victor Comptometer Corp. out of Dowagiac, Michigan.  Heddon was one of the most influential fishing lure manufacturers of the twentieth century. By 1978, Heddon had undergone ownership change but was still a giant in the fishing lure industry and continued to produce lures popular with anglers and collectors today.  Vintage fishing lure catalogs like this are important reference materials for identifying lure models, studying finishes and packaging, and researching the history of classic fishing tackle.

This catalog is part of the My Bait Shop Master Catalog Archive Project (MCAP), a growing digital archive of vintage fishing tackle catalogs and historical reference materials for collectors and researchers.

Catalog Details

Manufacturer: James Heddon's Sons (Division of Victor Comptometer Corp.)

Location:  Dowagiac, Michigan

Year: 1978

Type: Vintage fishing lure catalog

Format: 8 1/2" x 11"

Version:  Consumer

Pages:  24 including covers

Collection:  My Bait Shop Master Catalog Archive Project (MCAP)

Complete scanned catalog part of the My Bait Shop - Master Catalog Archive Project (MCAP).  For research purposes only.

All trademarks and copyrights remain the property of the original owners.

Collector Tip

Don't write on vintage catalogs!  This many seem like common sense now as catalogs are now very collectible in their own right but once upon a time they were just resources in the hobby.  In fact, you will notice on the cover of this catalog the famous initials of a collecting giant who is no longer with us.  Most of you will know who he is and we have an entire section of our website devoted to him. 

 

Even though I have better copies of this catalog I have decided to use his personal catalog here as my way to pay tribute to the man and show pride for one of the small pieces of his former vast and spread out collection I am proud to own.  Thanks for inspiring me and being a friend Clyde.

Historical Notes from the 1978 Heddon Catalog

This period was getting later in the Dowagiac stage of Heddon.  Despite that there was a strong push on some amazing colors of baits being produced.  River Runts, Tadpolly's and more were produced in some great colors.  There were also some amazing special order colors that came out of this era.

 

Below is the complete scanned 1978 Heddon fishing lure catalog. Each page is shown in order so collectors and researchers can study the lure models, finishes, and tackle descriptions used by the Heddon company during this period.


Catalog Cover

1978 Heddon fishing lure catalog cover

Cover of the 1978 Heddon Fishing Lure Catalog.


Catalog Pages

Page 2

1978 Heddon fishing lure catalog page 2

Page 3

1978 Heddon fishing lure catalog page 3

Page 4

1978 Heddon fishing lure catalog page 4

Page 5

1978 Heddon fishing lure catalog page 5

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1978 Heddon fishing lure catalog page 6

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1978 Heddon fishing lure catalog page 7

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1978 Heddon fishing lure catalog page 8

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1978 Heddon fishing lure catalog page 9

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1978 Heddon fishing lure catalog page 10

Page 11

1978 Heddon fishing lure catalog page 11

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1978 Heddon fishing lure catalog page 12

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1978 Heddon fishing lure catalog page 13

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1978 Heddon fishing lure catalog page 14

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1978 Heddon fishing lure catalog page 15

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1978 Heddon fishing lure catalog page 16

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1978 Heddon fishing lure catalog page 17

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1978 Heddon fishing lure catalog page 18

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1978 Heddon fishing lure catalog page 19

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1978 Heddon fishing lure catalog page 20

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1978 Heddon fishing lure catalog page 21

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1978 Heddon fishing lure catalog page 22

Page 23

1978 Heddon fishing lure catalog page 23

Back Cover

1978 Heddon fishing lure catalog back cover


Explore More Vintage Heddon Resources

If you collect vintage Heddon lures, you may also enjoy exploring Heddon color charts, lure history pages, and currently available Heddon lures in the My Bait Shop store.

MCAP Notice:
Catalog scans are presented for historical and research purposes as part of the My Bait Shop – Master Catalog Archive Project (MCAP). All trademarks, brand names, and related materials remain the property of their respective owners. If you are a rights holder and would like material reviewed or removed, please contact us.