Heddon 1977 Catalog
1977 Heddon Fishing Lure Catalog
The 1977 Heddon fishing lure catalog provides collectors with a detailed look at the lures and fishing tackle offered by the James Heddon's Sons, a Division of Victor Comptometer Corp out of Dowagiac, Michigan. Heddon was one of the most influential fishing lure manufacturers of the twentieth century. By 1977, Heddon had undergone ownership change but was still a giant in the fishing lure industry and continued to produce lures popular with anglers and collectors today. Vintage fishing lure catalogs like this are important reference materials for identifying lure models, studying finishes and packaging, and researching the history of classic fishing tackle.
This catalog is part of the My Bait Shop Master Catalog Archive Project (MCAP), a growing digital archive of vintage fishing tackle catalogs and historical reference materials for collectors and researchers.
Catalog Details
Manufacturer: James Heddon's Sons (Division of Victor Comptometer Corp.)
Location: Dowagiac, Michigan
Year: 1977
Type: Vintage fishing lure catalog
Format: 8 1/2" x 11"
Version: Consumer
Pages: 16 including covers (bonus content added)
Collection: My Bait Shop Master Catalog Archive Project (MCAP)
Complete scanned catalog part of the My Bait Shop - Master Catalog Archive Project (MCAP). For research purposes only.
On This Page
Collector Tip
For us "paper junkies" that can't get enough of the vintage research material, it is important to notice everything that comes with a catalog. From the envelope to the inserts and dealer sheets. Please be certain to keep all of them together as dating becomes important and each piece can provide vital clues down the road during research. You will notice I have incuded some additional "bonus content" like this with this 1977 Heddon catalog. Preserve history!
Popular Lures Featured in the 1977 Heddon Catalog
- Heddon Big Buds — Browse examples for sale
- Heddon Chuggers — Browse examples for sale
- Heddon Crazy Crawlers — Browse examples for sale
- Heddon Hedd Hunter — Browse examples for sale
- Heddon Lucky 13 — Browse examples for sale
- Heddon Mouse — Browse examples for sale
- Heddon River Runts — Browse examples for sale
- Heddon Punkinseeds — Browse examples for sale
- Heddon Prowlers — Browse examples for sale
- Heddon Sonar — Browse examples for sale
- Heddon Sonic — Browse examples for sale
- Heddon Tiny Torpedo — Browse examples for sale
- Heddon Tadpolly — Browse examples for sale
- Heddon Zara Spooks — Browse examples for sale
Related Heddon Resources
- Browse Vintage Heddon Lures for Sale
- Heddon Color Charts
- Vintage Fishing Lure History
- Fishing History Articles
Historical Notes from the 1977 Heddon Catalog
Featured in the 1977 catalog was the New Climax Spinner Bait, New Squirrel Tail Snake Eye Spinners, Snake Eye Spinners and Heddon Jigs. They also featured the New 210 Surface Bait or "Ol' Stump Jumper". The 5440 and 5430 Brush Popper were also new along with the the 9320 Hedd-Hunter in the 1977 catalog. A couple of additional key new lure entries were the DD-9400 Deep Diving River Runt and the 9355 Hi-Jacker. Overall a great year for Heddon baits!
Below is the complete scanned 1977 Heddon fishing lure catalog. Each page is shown in order so collectors and researchers can study the lure models, finishes, and tackle descriptions used by the Heddon company during this period.
Catalog Cover
Cover of the 1977 Heddon Fishing Lure Catalog.
Catalog Pages
Page 2
Page 3
Page 4
Page 5
Page 6
Page 7
Page 8
Page 9
Page 10
Page 11
Page 12
Page 13
Page 14
Page 15
Back Cover
Bonus Pages
Mailing Wrap Cover
Mailing Wrap Cover Inside
Mailing Wrap Back Cover Inside
Mailing Wrap Back Cover
Insert in the Catalog
Explore More Vintage Heddon Resources
If you collect vintage Heddon lures, you may also enjoy exploring Heddon color charts, lure history pages, and currently available Heddon lures in the My Bait Shop store.
Catalog scans are presented for historical and research purposes as part of the My Bait Shop – Master Catalog Archive Project (MCAP). All trademarks, brand names, and related materials remain the property of their respective owners. If you are a rights holder and would like material reviewed or removed, please contact us.