Bleeder Bait Company Bubbler

Bubbler Fishing Lure

Bleeder Bait Company - Dallas, Texas


Original Lure Lore Article:
The Bleeder Bait Co. Bubbler 
The Bleeder Bait Co. Bubbler


Among the more unusual lures ever made were those manufactured by the Bleeder Bait Company of Dallas, Texas. According to Carl Luckey, this company was making the 'bleeder' line of lures in the late 1930's, one of which was called the "Bubbler".

The "Bubbler" is a wood lure, measuring 2-5/8" in length, has painted eyes, and two treble hooks. In the belly of the lure is a hole approximately 3/8" in diameter in which a special tablet called a "bleedlure tablet" was inserted. The tablet produced a "...bleeding, oozing action that more closely resembles live, wounded prey..." according to the lure's instruction pamphlet. A metal cover plate which is part of the front treble rig rotated over the hole to hold the pellet in. One used the plate to adjust the amount of 'bleeding', i.e., leave a small or large opening as desired. The instructions called for using 2 pellets at a time, stating that they would last from 20 to 35 minutes depending upon the opening of the gap.

Bubbler Bottom View

Bubbler Bottom View

Included with each lure was a tube of 12 pellets and a set of hook guards intended to keep the lure's trebles from tangling with other baits, clothing, or fingers. Additional pellets could be purchased in tubes of 12, 25 or 50.

Bubbler Color Chart

Bubbler Color Chart

The Bubbler came in 20 different colors (numbered 1 thru 20) as shown in the color chart above.

Bleeder Fishing Lure Models 

Bleeder Fishing Lure Models

The Bleeder Bait Co. made 12 different baits including the Dido, the Bubbler (floating and sinking), the Chunker, the Ranger (floating and sinking), the Mouse, the Muskyite, the Broken Back, the Teaser, the Fish King, and the B.P.S. 100. A chart of the various models is shown above.

I haven't seen any recent pricing on Bleeder baits but would suspect they'd be in the $50 to $100 range. Having one in the box with the tube of pellets could easily be double or triple that. (Note:  these price estimates are from the original 1999 article.)

Special thanks to NFLCC member Chris Hauser for the material for this article on the Bubbler Bait! 


My Bait Shop Updates:

Here are some updates.  Additional ones will be added over time so be sure to check back.

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Test Your Knowledge:  Bubbler Fishing Lure FAQ's:

When was the Bubbler fishing lure made?
The Bubbler fishing lure was made by Bleeder Bait Company out of Dallas, Texas during the 1930's.

How many colors did the Bubbler come in?
The Bubbler came in at least twenty standard colors.

Where can I find more information on the Bubbler Fishing Lure?
You can find more information on our website My Bait Shop where we have a full page dedicated to the Bubbler Fishing Lure.


Related Articles / Pages:

Lure Lore:  More great Lure Lore articles on My Bait Shop featuring in depth lure reviews and historical data.  An ever-growing section started in 1997 and continued on today at My Bait Shop.


Lures For Sale:  See what we have in stock at My Bait Shop for vintage lures.  Our ever changing inventory makes this worth repeat visits.

Heddon Airplane

Heddon Airplane and Kit

Heddon Airplane and Kit

Heddon Airplane and Kit

Around 1916 or so, the Heddon Company owned two Jenny bi-wing airplanes which were painted exactly like this piece. Heddon used the planes to actually deliver fishing lures and boasted that they were the only company to deliver fishing tackle by air! There exist pictures of these planes with boxes of fishing lures lashed to the wings with their pilots standing next to them ready to take off.

The "Heddon Airplane" is not, as many believe, a advertising piece made by the Heddon company. Rather is is a plastic kit airplane produced in the 1960's by the Renwal Company. In response to a posting on a message board by a collector, I discovered this fact. According to the kit's paperwork, this particular model was made to illustrate the Jenny airplane that was used by Heddon. The instructions are dated 1967; a copy can be viewed HERE.


If you have any further information on any of the items displayed on this page which you'd like to share, please send your comments to me and I'll update the page accordingly. Contributions of interesting items and/or unknowns are encouraged.

(Originally Published on on January 31, 1999 - Vol. 4, No. 2)
Moved to My Bait Shop in 2021 and updated as applicable

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