Welcome Lure Lore to the My Bait Shop Family!

Lure LoreWe couldn't be more excited to announce that we have just completed the transaction to add Lure Lore to the My Bait Shop family.  Lure Lore (lurelore.com) has been around since 1997 and was one of the very first tackle collecting websites.  It focused on providing in-depth lure specific historic information.  In addition to their famous Lure Lore articles the website also includes a comprehensive Heddon color and numeric archive as well as a virtual treasure trove of additional historic information.

We are excited to be able to help preserve this history and carry it forward to the next generation of lure collectors.  Over time you will see us update My Bait Shop with Lure Lore articles as we migrate information over from Lure Lore.  You can see this information as we migrate it here.  We will also be adding new Lure Lore articles after the migration.  

Lure Lore was one of the very first websites that I regularly followed when I first started collecting fishing lures and I want to thank Tom Jacomet for the opportunity to carry his legacy forward.  

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