Lazy Ike 1980 Catalog

1980 Lazy Ike Fishing Lure Catalog

1980 Lazy Ike fishing lure catalog cover preview
MCAP Home Lazy Ike Catalog Archive 1980 Lazy Ike Fishing Lure Catalog

The 1980 Lazy Ike fishing lure catalog provides collectors with a detailed look at the lures and fishing tackle offered by the Lazy Ike Corporation.  By 1980, Lazy Ike Corporation was in trouble financially.  They had filed for bankruptcy in September of 1979 so this catalog may have been produced prior to that.  They would be bought out of bankruptcy in 1981. 

Lures they made are popular with fishermen and collectors yet today.  Vintage fishing lure catalogs like this are important reference materials for identifying lure models, studying finishes and packaging, and researching the history of classic fishing tackle.

This catalog is part of the My Bait Shop Master Catalog Archive Project (MCAP), a growing digital archive of vintage fishing tackle catalogs and historical reference materials for collectors and researchers.

Catalog Details

Manufacturer: Lazy Ike (Lazy Ike Corporation)

Location:  Des Moines, Iowa

Year: 1980

Type: Vintage fishing lure catalog

Format: 8 1/2" x 11"

Version:  Consumer

Pages:  14 including covers (includes fold-outs)

Collection:  My Bait Shop Master Catalog Archive Project (MCAP)

Complete scanned catalog part of the My Bait Shop - Master Catalog Archive Project (MCAP).  For research purposes only.

All trademarks and copyrights remain the property of the original owners.

Collector Tip

If you are scanning or taking photos of vintage catalogs, don't skip pages, even if they appear mostly blank.  Note page 12 here on this one is almost blank but it provides important data about which company actually produced this catalog.

Historical Notes from the 1980 Lazy Ike Catalog

A classic cover on this 1980 catalog.  This was a very significant time for Lazy Ike and the fishing lure industry.  They had launched the Natural Ike which was a huge hit.  An instant top seller in the first year.  They rode this wave of success into buying the Creek Chub Bait Company while leveraging debt to also gear up for what was expecting to be an even greater year of sales for their new Natural Ike bait.

Sadly that did not happen.  Sales were solid but they did not factor in that there was still existing stock left to sell at shops around the country along with the extreme interest rates of the days on their debt.  This would spell doom and a bankrupcy filing would be coming soon (September 1979).

As for the catalog itself...  (now in Des Moines, Iowa)

This one is a classic.  Complete with a color chart full of some rather tough colors.  It also shows the the filet knife and some other tough Lazy Ike items, sharpening stone, etc.

The Lazy Ike KL-00 through KL-4 remain but now KL-5 Musky Ike has returned along with a new Jaw Breaker Ike JB-2 and JB-3.  

The aforementioned Natural Ike is here and it is a HIT!!!  These took off like crazy and were a blessing and a curse.  Way ahead of their time in finish and the sales took off.  Sadly it ended up dooming the company.  These are great to collect and awesome to fish.  We have a great selection.

 

Below is the complete scanned 1980 Lazy Ike fishing lure catalog. Each page is shown in order so collectors and researchers can study the lure models, finishes, and tackle descriptions used by the Lazy Ike Corporation during this period.

NOTE:  Printed catalog did not have page numbers.


Catalog Cover

1980 Lazy Ike fishing lure catalog cover

Cover of the 1980 Lazy Ike Fishing Lure Catalog.


Catalog Pages

Page 2

1980 Lazy Ike fishing lure catalog page 2

Page 3

1980 Lazy Ike fishing lure catalog page 3

Page 4

1980 Lazy Ike fishing lure catalog page 4

Page 5

1980 Lazy Ike fishing lure catalog page 5

Page 6

1980 Lazy Ike fishing lure catalog page 6

Page 7

1980 Lazy Ike fishing lure catalog page 7

Page 8

1980 Lazy Ike fishing lure catalog page 8

Page 9

1980 Lazy Ike fishing lure catalog page 9

Page 10

1980 Lazy Ike fishing lure catalog page 10

Page 11

1980 Lazy Ike fishing lure catalog page 11

Page 12

1980 Lazy Ike fishing lure catalog page 12

Page 13 - Color Chart

1980 Lazy Ike fishing lure catalog color chart page 13

Back Cover

1980 Lazy Ike fishing lure catalog back cover


Explore More Vintage Lazy Ike Resources

If you collect vintage Lazy Ike lures, you might enjoy our lure history pages, and currently available Lazy Ike lures in the My Bait Shop store.

MCAP Notice:
Catalog scans are presented for historical and research purposes as part of the My Bait Shop – Master Catalog Archive Project (MCAP). All trademarks, brand names, and related materials remain the property of their respective owners. If you are a rights holder and would like material reviewed or removed, please contact us.