Heddon 1989 Catalog
1989 Heddon Fishing Lure Catalog
The 1989 Heddon fishing lure catalog provides collectors with a detailed look at the lures and fishing tackle offered by James Heddon's Sons, a Division of PRADCO (Plastic Research and Development Corporation) / EBSCO Industries out of Fort Smith, Arkansas. Heddon was one of the most influential fishing lure manufacturers of the twentieth century. By 1984, Heddon had been bought out by PRADCO and moved to Fort Smith where it remains today. This catalog is part of the early Heddon/PRADCO catalogs that really did a great job paying respect to the heritage of Heddon. They put out some beautiful albeit short catalogs. While these post Dowagiac lures were originally spurned by collectors, they are now collected almost as much as late Dowagiac baits.
This catalog is part of the My Bait Shop Master Catalog Archive Project (MCAP), a growing digital archive of vintage fishing tackle catalogs and historical reference materials for collectors and researchers.
Catalog Details
Manufacturer: James Heddon's Sons (PRADCO/EBSCO)
Location: Fort Smith, Arkansas
Year: 1989
Type: Vintage fishing lure catalog
Format: 8 1/2" x 11"
Version: Consumer
Pages: 12 including covers
Collection: My Bait Shop Master Catalog Archive Project (MCAP)
Complete scanned catalog part of the My Bait Shop - Master Catalog Archive Project (MCAP). For research purposes only.
On This Page
Collector Tip
Filling a collection can be tough. Sometimes putting a rougher lure in your case as a placeholder bait until you can upgrade it is a great idea. Waiting for just excellent baits all the time can really slow your acquisitions and be frustrating.
Remember these lures were made and bought to be fished.
Popular Lures Featured in the 1989 Heddon Catalog
- Heddon Big Buds — Browse examples for sale
- Heddon Chuggers — Browse examples for sale
- Heddon Crazy Crawlers — Browse examples for sale
- Heddon Lucky 13 — Browse examples for sale
- Heddon Moss Boss — Browse examples for sale
- Heddon Mouse — Browse examples for sale
- Heddon River Runts — Browse examples for sale
- Heddon Sonar — Browse examples for sale
- Heddon Sonic — Browse examples for sale
- Heddon Torpedo — Browse examples for sale
- Heddon Tadpolly — Browse examples for sale
- Heddon Vamp — Browse examples for sale
- Heddon Zara Spooks — Browse examples for sale
Related Heddon Resources
- Browse Vintage Heddon Lures for Sale
- Heddon Color Charts
- Vintage Fishing Lure History
- Fishing History Articles
Historical Notes from the 1989 Heddon Catalog
The "Color-C-Lector" continues to be popular in the 1989 catalog. Page 12 provides a look at some of the lures. Page 2 shows the expansion of the "G" Finish models. These were quite popular for awhile and have become more collectible as well. Great colors to fish or collect.
Below is the complete scanned 1989 Heddon fishing lure catalog. Each page is shown in order so collectors and researchers can study the lure models, finishes, and tackle descriptions used by the Heddon company during this period.
Catalog Cover

Cover of the 1989 Heddon Fishing Lure Catalog.
Catalog Pages
Page 2
Page 3
Page 4
Page 5
Page 6
Page 7
Page 8
Page 9
Page 10
Page 11
Back Cover

Explore More Vintage Heddon Resources
If you collect vintage Heddon lures, you may also enjoy exploring Heddon color charts, lure history pages, and currently available Heddon lures in the My Bait Shop store.
Catalog scans are presented for historical and research purposes as part of the My Bait Shop – Master Catalog Archive Project (MCAP). All trademarks, brand names, and related materials remain the property of their respective owners. If you are a rights holder and would like material reviewed or removed, please contact us.