Heddon 1974-1975 New Products Catalog
1974-1975 Heddon New Products Fishing Lure Catalog
The 1974-1975 Heddon New Products Catalog provides collectors with a detailed look at the lures and fishing tackle offered by the James Heddon's Sons, a Division of Victor Comptometer Corp out of Dowagiac, Michigan. Heddon was one of the most influential fishing lure manufacturers of the twentieth century. By 1974-1975, Heddon had undergone ownership change but was still a giant in the fishing lure industry and continued to produce lures popular with anglers and collectors today. Vintage fishing lure catalogs like this are important reference materials for identifying lure models, studying finishes and packaging, and researching the history of classic fishing tackle.
This catalog is part of the My Bait Shop Master Catalog Archive Project (MCAP), a growing digital archive of vintage fishing tackle catalogs and historical reference materials for collectors and researchers.
Catalog Details
Manufacturer: James Heddon's Sons (Division of Victor Comptometer Corp.)
Location: Dowagiac, Michigan
Year: 1974-1975
Type: Vintage fishing lure catalog
Format: 8 1/2" x 11"
Version: Consumer
Pages: 8 including covers
Collection: My Bait Shop Master Catalog Archive Project (MCAP)
Complete scanned catalog part of the My Bait Shop - Master Catalog Archive Project (MCAP). For research purposes only.
On This Page
- Popular Heddon Lures Featured
- Related Heddon Resources
- Historical Notes
- Catalog Cover
- Catalog Pages
- Back Cover
- Catalog Lure Index & Cards
Collector Tip
Keep your vintage catalogs in protector sheets and binders for safe storage. Ideally you want a protector sheet that is pvc and acid free and also provides UV protection. A little care on the front end ensures decades of safe storage.
Popular Lures Featured in the 1974-1975 Heddon New Products Catalog
- Heddon Big Buds — Browse examples for sale
- Heddon Brush Poppers — Browse examples for sale
Related Heddon Resources
- Browse Vintage Heddon Lures for Sale
- Heddon Color Charts
- Vintage Fishing Lure History
- Fishing History Articles
Historical Notes from the 1974-1975 Heddon New Products Catalog
Featured as New Lures for 1974-1975 were the 9410 Big Bud, the 210 Surface Bait, 9340 and 9350 Big Eye and the 5440 Brush Popper. They also introduced the Mark 3200 Casting Reel and an assortment of new rods. For fans of spinnerbaits, Heddon added the New Smokey Joe color/finish to their HEP line of spinners.
Below is the complete scanned 1974-1975 Heddon New Products fishing lure catalog. Each page is shown in order so collectors and researchers can study the lure models, finishes, and tackle descriptions used by the Heddon company during this period.
Catalog Cover
Cover of the 1974-1975 Heddon New Products Catalog.
Catalog Pages
Page 2
Page 3
Page 4
Page 5
Page 6
Page 7
Back Cover
Explore More Vintage Heddon Resources
If you collect vintage Heddon lures, you may also enjoy exploring Heddon color charts, lure history pages, and currently available Heddon lures in the My Bait Shop store.
Catalog scans are presented for historical and research purposes as part of the My Bait Shop – Master Catalog Archive Project (MCAP). All trademarks, brand names, and related materials remain the property of their respective owners. If you are a rights holder and would like material reviewed or removed, please contact us.
Catalog Index
This catalog index is being expanded over time as additional lure models, product details, and color codes are documented from this vintage Heddon catalog. The goal of this section is to help collectors and researchers more easily identify lure types, model numbers, and available finishes shown in the catalog.
Brush Popper
| Page | 4 | Category | Lure |
| Type | Buzzbait | Model Number | 5440 |
| Description | Brush Popper | ||
| Color Code | Color Name |
|---|---|
| BF | Bullfrog |
| BO | Bone |
| CDF | Yellow Fluorescent/Black Spots |
| BS | Black Scale |
| YSR | Yellow Scale/Red Spots |
| RFB | Red Fluorescent/Black Spots |
| SSD | Silver Scale |
210 Surface Lure
| Page | 4 | Category | Lure |
| Type | Surface | Model Number | 210 |
| Description | 210 Surface Lure | ||
| Color Code | Color Name |
|---|---|
| SSD | Silver Scale |
| BO | Bone |
| BF | Bullfrog |
| SS | Silver Flitter |
| Y | Yellow |
| BH | Blue Head |
| CDF | Yellow Fluorescent/Black Spots |
Big Bud
| Page | 5 | Category | Lure |
| Type | Diving | Model Number | 9410 |
| Description | Big Bud | ||
| Color Code | Color Name |
|---|---|
| Bud | Budweiser |
Big Eye
| Page | 5 | Category | Lure |
| Type | Diving | Model Number | 9340 |
| Description | Big Eye | ||
| Color Code | Color Name |
|---|---|
| BEB | White/Black Back & Head |
| BEC | Yellow Fluorescent/Red Fluorescent Back & Head |
| BEF | Yellow Fluorescent/Black Back & Head |
| BEG | Yellow/Green Back & Head |
| BER | White/Red Back & Head |
| BEY | White/Yellow Back & Head |
Big Eye
| Page | 5 | Category | Lure |
| Type | Diving | Model Number | 9350 |
| Description | Big Eye | ||
| Color Code | Color Name |
|---|---|
| BEB | White/Black Back & Head |
| BEC | Yellow Fluorescent/Red Fluorescent Back & Head |
| BEF | Yellow Fluorescent/Black Back & Head |
| BEG | Yellow/Green Back & Head |
| BER | White/Red Back & Head |
| BEY | White/Yellow Back & Head |
HEP Spinner Smokey Joe Finish
| Page | 8 | Category | Lure |
| Type | Spinnerbait | Model Number | R-462 |
| Description | HEP Spinner Smokey Joe Finish | ||
| Color Code | Color Name |
|---|---|
| SJ | Smokey Joe |
HEP Spinner Smokey Joe Finish
| Page | 8 | Category | Lure |
| Type | Spinnerbait | Model Number | R-463 |
| Description | HEP Spinner Smokey Joe Finish | ||
| Color Code | Color Name |
|---|---|
| SJG | Smokey Joe Gold |
| SJS | Smokey Joe Silver |