Heddon 1967 Catalog-Trade Version

1967 Heddon Fishing Lure Catalog-Trade Version

1967 Heddon trade fishing lure catalog cover preview
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The 1967 Heddon fishing lure Trade Catalog provides collectors with a detailed look at the lures and fishing tackle offered by the James Heddon's Sons, a Division of Victor Comptometer Corp out of Dowagiac, Michigan.  Heddon was one of the most influential fishing lure manufacturers of the twentieth century. By 1968, Heddon had undergone ownership change but was still a giant in the fishing lure industry and continued to produce lures popular with anglers and collectors today.  Vintage fishing lure catalogs like this are important reference materials for identifying lure models, studying finishes and packaging, and researching the history of classic fishing tackle.

This catalog is part of the My Bait Shop Master Catalog Archive Project (MCAP), a growing digital archive of vintage fishing tackle catalogs and historical reference materials for collectors and researchers.

Catalog Details

Manufacturer: James Heddon's Sons (Daisy/Heddon Division of Victor Comptometer Corp.)

Location:  Dowagiac, Michigan

Year: 1967

Type: Vintage fishing lure catalog

Format: 8 1/2" x 11"

Version:  Trade (Dealer/Jobber)

Pages:  20 including covers

Collection:  My Bait Shop Master Catalog Archive Project (MCAP)

Complete scanned catalog part of the My Bait Shop - Master Catalog Archive Project (MCAP).  For research purposes only.

All trademarks and copyrights remain the property of the original owners.

Collector Tip

Old catalogs are great places to find pictures of dealer displays and boxes.  In some cases they are the only places to find pictures of some of these items.

Historical Notes from the 1967 Heddon Trade Catalog

Lures start out on Page 13 with the Wood Classic Lures.  Pages 19 is a full page of the Heddon Tigers and shows the New Tiger Cage Lure Box Sleeve Promotional box.  These are insanely collectible now!  When you see them you know why.  Just a cool piece!

 

Below is the complete scanned 1967 Heddon fishing lure Trade Catalog. Each page is shown in order so collectors and researchers can study the lure models, finishes, and tackle descriptions used by the Heddon company during this period.


Catalog Cover

1967 Heddon trade fishing lure catalog cover

Cover of the 1967 Heddon Trade Fishing Lure Catalog.


Catalog Pages

Page 2

1967 Heddon trade fishing lure catalog page 2

Page 3

1967 Heddon trade fishing lure catalog page 3

Page 4

1967 Heddon trade fishing lure catalog page 4

Page 5

1967 Heddon trade fishing lure catalog page 5

Page 6

1967 Heddon trade fishing lure catalog page 6

Page 7

1967 Heddon trade fishing lure catalog page 7

Page 8

1967 Heddon trade fishing lure catalog page 8

Page 9

1967 Heddon trade fishing lure catalog page 9

Page 10

1967 Heddon trade fishing lure catalog page 10

Page 11

1967 Heddon trade fishing lure catalog page 11

Page 12

1967 Heddon trade fishing lure catalog page 12

Page 13

1967 Heddon trade fishing lure catalog page 13

Page 14 - Color Chart

1967 Heddon trade fishing lure catalog page 14 color chart

Page 15

1967 Heddon trade fishing lure catalog page 15

Page 16

1967 Heddon trade fishing lure catalog page 16

Page 17

1967 Heddon trade fishing lure catalog page 17

Page 18

1967 Heddon trade fishing lure catalog page 18

Page 19

1967 Heddon trade fishing lure catalog page 19

Back Cover

1967 Heddon trade fishing lure catalog back cover


Explore More Vintage Heddon Resources

If you collect vintage Heddon lures, you may also enjoy exploring Heddon color charts, lure history pages, and currently available Heddon lures in the My Bait Shop store.

MCAP Notice:
Catalog scans are presented for historical and research purposes as part of the My Bait Shop – Master Catalog Archive Project (MCAP). All trademarks, brand names, and related materials remain the property of their respective owners. If you are a rights holder and would like material reviewed or removed, please contact us.