Heddon 1961 Catalog
1961 Heddon Fishing Lure Catalog
The 1961 Heddon fishing lure catalog provides collectors with a detailed look at the lures and fishing tackle offered by the James Heddon's Sons company out of Dowagiac, Michigan during the early 1960s. Heddon was one of the most influential fishing lure manufacturers of the twentieth century. By 1961, Heddon had already introduced many legendary lure designs that remain popular with anglers and collectors today. Vintage fishing lure catalogs like this are important reference materials for identifying lure models, studying finishes and packaging, and researching the history of classic fishing tackle.
This catalog is part of the My Bait Shop Master Catalog Archive Project (MCAP), a growing digital archive of vintage fishing tackle catalogs and historical reference materials for collectors and researchers.
Catalog Details
Manufacturer: James Heddon's Sons
Location: Dowagiac, Michigan
Year: 1961
Type: Vintage fishing lure catalog
Format: 7" x 10"
Version: Consumer (Deluxe)
Pages: 64 including covers
Collection: My Bait Shop Master Catalog Archive Project (MCAP)
Complete scanned catalog part of the My Bait Shop - Master Catalog Archive Project (MCAP). For research purposes only.
On This Page
Collector Tip
Vintage Heddon catalogs are extremely helpful when identifying original lure models and finishes. Collectors often use period catalogs like this one to confirm color names, lure variations, and the marketing descriptions used by the Heddon company during the early 1960s.
Popular Lures Featured in the 1961 Heddon Catalog
Collectors browsing this catalog may encounter a lot of the classic Heddon lures. Some that are included in the 1961 catalog are River Runt, Lucky 13, Zara Spook, Tiny Torpedo, Sonic, Sonar, Tadpolly, Chugger Spook and other vintage Heddon fishing tackle products. You can find all of these great lures for sale in our ever changing inventory of vintage Heddon lures. Also included are the Mark and Vicount Rod lineups. Original catalogs can be especially useful when comparing lure names, finishes and model groupings.
- Heddon Crazy Crawlers — Browse examples for sale
- Heddon Lucky 13 — Browse examples for sale
- Heddon Punkinseed — Browse examples for sale
- Heddon River Runt — Browse examples for sale
- Heddon Sonar — Browse examples for sale
- Heddon Sonic — Browse examples for sale
- Heddon Tiny Torpedo — Browse examples for sale
- Heddon Tadpolly — Browse examples for sale
- Heddon Vamp Spooks — Browse examples for sale
- Heddon Zara Spooks — Browse examples for sale
Historical Notes from the 1961 Heddon Catalog
A couple of new lures were introduced in the 1961 catalog. The Whis-Purr and the Tiny Chugger.
- No. 420 and No. 425 Whis-Purr lure is introduced.
- No. 335 Tiny Chugger is introduced.
Related Heddon Resources
- Browse Vintage Heddon Lures for Sale
- Heddon Color Charts
- Vintage Fishing Lure History
- Fishing History Articles
Catalog Cover

Cover of the 1961 Heddon Fishing Lure Catalog.
Catalog Pages
Below is the complete scanned 1961 Heddon fishing lure catalog. Each page is shown in order so collectors and researchers can study the lure models, finishes, and tackle descriptions used by the Heddon company during this period.
Page 2
Color Chart
Page 3
Page 4
Page 5
Page 6
Page 7
Page 8
Page 9
Page 10
Page 11
Page 12
Page 13
Page 14
Page 15
Page 16
Page 17
Page 18
Page 19
Page 20
Page 21
Page 22
Page 23
Page 24
Page 25
Page 26
Page 27
Page 28
Page 29
Page 30
Page 31
Page 32
Page 33
Page 34
Page 35
Page 36
Page 37
Page 38
Page 39
Page 40
Page 41
Page 42
Page 43
Page 44
Page 45
Page 46
Page 47
Page 48
Page 49
Page 50
Page 51
Page 52
Page 53
Page 54
Page 55
Page 56
Page 57
Page 58
Page 59
Page 60
Page 61
Page 62
Page 63
Back Cover

Explore More Vintage Heddon Resources
If you collect vintage Heddon lures, you may also enjoy exploring Heddon color charts, lure history pages and currently available Heddon lures in the My Bait Shop store.
Catalog scans are presented for historical and research purposes as part of the My Bait Shop – Master Catalog Archive Project (MCAP). All trademarks, brand names, and related materials remain the property of their respective owners. If you are a rights holder and would like material reviewed or removed, please contact us.